Threadless _ Year 1 Research

Threadless works on the same idea of customiseation and uniqness it is a comminty driven website were users upload there art and the commmunity votes on weather the design should be sold on a item of clothing by giveing it a vote out of 5. the idea that people are giveing the power and sway to influence the prodction of clothing or even posibliy the chance to have there design put on clothing and baught by the community.

NIke ID.

Nike id gives people fredom to design and customise there own pair of nike footwear. in an age were people strive to be unieqice and indeviduals nike have tap into this by createing a tool for createing a unieqicely coloured pair of shoes.

adidas used a similar idea in the form of adi Colours. they were a range of clothing and footware in white that came with your own paints and marker pens in a range of colours to design and colour your own shoes . They mirrored this idea in the advertisment for adi colour in a hudge billboard ad inviteing graphic artists to paint straight onto the billboard of a white outline of a adidas shoe.