Nike id gives people fredom to design and customise there own pair of nike footwear. in an age were people strive to be unieqice and indeviduals nike have tap into this by createing a tool for createing a unieqicely coloured pair of shoes.
adidas used a similar idea in the form of adi Colours. they were a range of clothing and footware in white that came with your own paints and marker pens in a range of colours to design and colour your own shoes . They mirrored this idea in the advertisment for adi colour in a hudge billboard ad inviteing graphic artists to paint straight onto the billboard of a white outline of a adidas shoe.
NIke ID.
