renowned and heavily publicized founders of Non Format Kjell Ekhorn and John Forss (founded in 2000) built their foundation art-directing album covers. Each encourages highly critical of views each others design ideas. Everything coming out of the studio is the result of collaboration between the two of them. Ruthless in there approach working for sometime on a project only for it to be scraped at the last moment. Also known for there art direction of magazines (such as The Wire and currently Varoom magazine), design and illustration. They do allot of there work in the music industry and this is a major shared interest of theres. Designing for such company's as The Leaf Label, Lo Recordings, Mute Records and Domino Recording Company.
The Wire
Non Format were approached by the editor-in-chief of The Wire magazine Tony Herrington, who wanted a new art direction for the magazine. They agreed to take on the project under the premises they would be able to completely redesign the magazine. They responsible for almost 50 issues of the magazine working on the magazine for 4 years the decided to move on and allow another director to take the magazine in a new direction.
There work
For me Non format has 2 very contrasting styles in there illustration and typography and i guess there overall approach to design. On one hand they create very heavy and strong typefaces that are very simple lacking much detail just enough detail allowing the reader to identify they shapes of the type. And on the other hand they create very ornate and complex images of type.
There connecting work
This is the title sequences for a channel 4 program called the perverts guide to cinema.
_Six_degrees - Non Format
