*Graphics Arts year two visual communication one Project 1-5 : research, inspiration and critique by Craig Matchett.

uni_everything

Universal Everything was founded by Matt Pyke in 2004, as a multidisciplinary creative studio, operating worldwide as an ever-expanding, modular team of designers, programmers, animators and musicians.

Working with art, music, fashion, architecture, automotive and technology clients including Apple, Audi, Nike, London 2012 Olympics, Manhattan Loft Corporation, MTV, Nokia, Warp Records and Channel Four.



Universal Everything, founded by designer Matt Pyke after 8 years at renowned international firm The Designers Republic, embodies the very idea of cross-discipline design of all kinds. It seems he has put together a international superstar network of designers. Their capabilities span across their matrix of talent to new media, sound, advanced interactive, motion graphics, and even straight-up branding, print and advertising.

Working with art, music, fashion, architecture, automotive and technology clients including Apple, Audi, Nike, London 2012 Olympics, Manhattan Loft Corporation, MTV, Nokia, Warp Records and Channel Four.

As an example of their cross-discipline approach, for this work they constructed a real-time software-based wind tunnnel (programming by Karsten Schmidt). Something about this reminds me of the audiovisual performance and computer/human interaction work of Golan Levin, an MIT Media Lab alum. Universal Everything and Karsten Schmidt programmed this wind tunnel model in an open source software environment called Processing, created by the Aesthetics and Computation Group at the MIT Media Lab (coincidence?). The more I explore their work, the more I am struck by how beautiful it all is. This also speaks volumes of their work from a creative direction perspective. With such a wide spectrum of work across a large network of colleagues and geography, there is always a characteristic aesthetic.